Case Study

FAST, GLOBAL, AND ENTREPRENEURIAL: SUPPLY CHAIN MANAGEMENT, HONG KONG STYLE An Interview with sea captain Fung BY JOAN MAGRETTA S UPPLY CHAIN MANAGEMENT is on the job(p) its Way onto the strategic agendas of CEOs in an expanding list of industries, from autos to personal computers to counterfeit retailing. Propelling that change is the restructuring of international competition. As companies focus on their core activities and outsource the rest, their succeeder increasingly depends on their expertness to control what happens in the note value reach distant their own boundaries. In the 1980s, the focus was on supplier frag custodytisenerships to remedy cost and quality. In todays faster-paced markets, the focus has shifted to innovation, flexibility, and speed. put on Li et) Fung, Hong Kongs largest export trading company and an innovator in the ripening of supply chain management. On behalf of its customers, primarily American and European retailers, Li et ) Fung works with an ever expanding ne cardinalrk PORTRAIT BY LANCE HIDY 103 SUPPLY CHAIN MANAGEMENT, HONG KONG STYLE of thousands of suppliers around the globe, sourcing clothe and otherwise consumer goods ranging from toys to fashion accessories to luggage.

Chairman Victor Fung sees the company as part of a new breed of professionally managed, think enterprises that break on Hong Kongs expertise in distribution-process technology-a host of informationintensive dish out functions including output development, sourcing, financing, shipping, handling, and logistics. Founded in 1906 in southern China by Victor Fungs grandfather, Li &) Fung was the first Chinese-owned export company at a time when tbe China trade was ! controlled by remote commercialised houses. In the early 1970s, Victor was teaching at the Harvard line of reasoning School, and his younger brother, William, was a newly minted Harvard M.B.A. The two young men were called home from How do you define the diHerence betwixt what Li & Fung does today-supply chain managementand the...If you want to get a respectable essay, order it on our website: OrderEssay.net

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